Hello! This is a new format of article for us. Here we will take excerpts from previous and upcoming interview guests to illuminate various topics that run in-line with the Pariah Reign ethos.
Dance Music on Hustle
We caught up with Israeli producer Borgore at Safe in Sound 2016. Here's what he has to say about how he learned English, and in turn, how to get ahead.
Pariah Reign (PR): What advice do you have to producers or DJ's who live outside of the United States who don't speak English well but want to break into the scene?
Borgore: Dude, same. I was 21, and I realized, “I want to fucking rap”. Literally, every day I took to the dictionary, I would open a page and learn all the words on that page. You know, there are no shortcuts to life. You have to fucking study. Nothing is going to happen for you, you have to do it yourself. Go study English. It’s not a fucking problem. It’s 2016, there’s the internet–you can learn English.
BRANDON CLOUD OWEN (FOUNDER OF WHITE RABBIT GROUP)
Brandon Cloud Owen, founder of White Rabbit Group down in Southern California, talks about going above and beyond to add value--and a little bonus on how he studied empires to understand business.
Brandon Cloud Owen (BCO): I will do anything cheap that will add to the guest experience. Sometimes, I’ll just toss out a couple of shirts. You might have a merch booth, but selling merchandise is less important than getting people to wear the brand. I don’t even care if we make zero dollars on the merch we make. When I go out to a festival and see a kid wearing a Havoc snapback, I think it’s awesome. If he liked our shit so much that he’s willing to wear it in the world and do some free advertising for us, that’s amazing.
The minute you start treating your guests like the masses, that’s when it is fucking over. You can get away with it for a few years, but it’s the beginning of the end for your company.
PR: I definitely know some promoters who are like that. It’s unfortunate that sometimes people don't have a choice between bad promoters.
BCO: What that actually does is create the opportunity for whoever can take their place. That’s how empires work. Businesses are miniature, shrunken down empires. It’s a group of people bound together to get one role done.
There are phases of empires. There’s Foundation, usually started by a revolution replacing some other empire. Then there’s Frontier, which is where they expand. There’s Advancement and Technology, where they get really good at what they do. And then there’s Decadence where they get fat and lazy. The elite start separating themselves from the people that keep them in business or the people they are ruling. And then, there’s the Fall. You can look at these phases Constantinople, and with the European empires. They all tend to crash really hard.
It happens with businesses too. You have that separation. I’ll admit, this is a nice thought I had and I have been wanting to do it but haven’t yet: stand in line at your own events. Go and stand in the back of the line, and talk with the people in the line about the event, and just wait. Wait for the hour-and-a-half. Or go, and don’t go backstage. Pay for some drinks and walk around. It will open your eyes to what’s going on in your show.
We sat down with future bass producer Luca Lush a few weeks ago at Treefort Music Festival. Here's what he has to say about why his music sound so jazzy without having a formal jazz background.
PR: Do you have a music theory background?
Luca Lush: No, I just studied it myself in my free time. I never really took any music classes. All the stuff I see like, “Yo, come to this production school!” seems a little silly to me because you can get all of the resources online. If you’re really interested in something, your own momentum and the restrictions you put on yourself determine where you go. Whether it’s this job that takes up your time, or this cat that you have to take care of, or your girlfriend or wife or kids, making it work is just about taking up all of this extra free time that you have and say that you want to do it 100 percent. If you believe that, all the resources are easy to find.
We chatted with rising star Ray Volpe a few weeks ago before embarking on his No Emotion Allowed tour. Ray connected early with an incredible group of producers--like Dion Timmer, Tucker Kreway, and Tisoki. Here's what he has to say about how he wants to build a career.
PR: Do you think that there's value in having a group like that to keep each other motivated and to keep working on things?
Ray Volpe: [...] You don't want to be around people whose idea of networking is just getting fucked up and partying every night. That's not going to get you really anywhere. It might get you somewhere short-term, but eventually, it's gonna screw you over.
You want to do things the right way. You want to make these connections the right way. You want to meet the right people. You want to be around people that want the same goals as you and have the same genuine passion for music as you do. Because there are so many people, especially today, that are joining the bandwagon of becoming a music producer or DJ because, "Oh, we can make money doing this," or like, "Oh, there's drugs here. Oh, there's girls here."
There's a lot of that and it’s starting to become a thing. It's not anything that's a main problem with any big artist, it's just like a lot of people are starting to join. They're like, little locals who are like, "Oh shit, this could be a thing." It’s not all new locals, of course, but it's just an ongoing problem that could affect things later on.