Today I’ll be writing a quick post covering four of my favorite books that I’ve read in the past. Each of these books is currently impacting how I’m growing Pariah Reign (not too many people know it’s pretty much a one-man operation, but it is!).
None of these book are specifically about the electronic music industry. They’re broad enough to apply anywhere–human behavior and processes are the same across all industries.
Steal Like an Artist by Austin Kleon | Amazon
This is the book I wish I read before starting Pariah Reign. It’s small and short, about the size of a CD case. Steal Like an Artist explains the nature of creativity better than any other book I’ve read. Admittedly, Pariah Reign v.0 was a sort of cheap imitation of some brands existing in the space. This book helped me find my creative vision, which will be shown in bits as our Spring/Summer 2016 line starts leaking out.
Tribal Leadership by Dave Logan, John King & Halee Fischer-Wright | Amazon
People behave and associate in certain groups, or tribes. I’ve learned to identify where people are at in their lives, and how to create good culture around myself. This definite
22 Immutable Laws of Marketing… by Al Ries & Jack Trout | Amazon
“Marketing is a a battle of perceptions, not of products.” This is the only marketing book you will ever need. I discovered through this book how perceptions are created and maintained, not just for marketing, but for opinions about life, politics, and other big topics. It is really insightful to human behavior and psychology, and will explain why certain brands market the way that they do.
4 Hour Workweek by Tim Ferriss | Amazon
This book winds itself onto lots of lists for good reason. The principles & lessons taught in this book are invaluable. This book teaches you how to get more of the right things done. It also teaches you how to overcome mental obstacles with comfort challenges designed to help get you over yourself.