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Create What the World Wants, Not What Your Ego Needs

So if you want to be a writer, put “writing” on hold for a while. When you find something that is new and different and you can’t wait to share with the world, you’ll beat your fat hands against the keyboard until you get it out in one form or another.

-Ryan Holiday

Often, we begin projects to serve our identities. We want the prestige and ego rush that being a top musician, designer, or entrepreneur brings.

What we create is for us, not for other people. That’s where we fall short.

Today’s post is a small one, with a checklist of behaviors that are self-serving, rather than beneficial to others.

Ego Traps to Avoid

  1. Starting something to be something, instead of starting something because you have what the world wants. Everybody wants to be something, but very few want to put in the work. Even fewer do the work that everyone wants them to do. Finding the right fit with your calling is essential. With faux-inspirational propaganda like “follow your passion” blatant in American culture, it’s hardly to blame that there are creators out there suffering because their vision for themselves doesn’t align with the need for the world.
  2. Sharing unsurprising, condescending advice–well known and agreed with. It feels good to share advice. Instead of helping people, shared advice often targets people, condescendingly ranting about someone else’s wrongdoing. This type of advice is toxic. The best pieces of writing on this blog have been those that surprised the hell out of the reader. They’ve challenged conventional thinking through tough-love and nurture. I don’t feel superior to those who read my posts, I feel like I’m sharing what little knowledge I possess to people who can use it to better their lives.
  3. Aspiring to be exactly like someone else. I cannot tell you how many clothing brands have the mission to be “inspiring”. They claim to be “lifestyle brands”, and call themselves “movements”. No one of these brands has the power to actually move forward because each of them is striving to be the same caricature. A the end of the day, Pariah Reign is a clothing brand. Once upon a time, we tried this method, but it didn’t work. Now , we don’t empower our customers, we arm them. Our wildly popular blog isn’t full of you-can-do-it’s, but it is loaded to the brim with how-to’s. We aren’t inspirational. We’re tactical as hell.


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