MMXV does a good job of setting up their SoundCloud. All artist’s are @ linked to be viewed & found easily.Creating an artist collective can have incredible benefits. It can bring about opportunities, exposure, and a foundation for your career. This guide is, in part, a breakdown of already successful collectives, giving you the tactics and strategies to create your own killer collective.
What’s an artist collective?
Should you start a collective?
- Do you make good music? Collectives, like record labels, are only as good as the music on them. You want to be producing decent music before launching a collective brand.
- Do you have friends who make similar, good music? Collectives usually focus around a certain sound. If you know other producers who make music like yours, they would be a good addition to your collective.
- Are you willing to support others when they surpass you? This one is huge. Collectives require zero egos among the members. You can’t start a collective to “help everyone out” and then get angry when someone in the collective blows up faster than you. You need to realize that there’s enough success for everybody, and keep a friendly, open mindset to your fellow collective members.
Birthing your collective
Branding & Concept
Building the Roster
Finding members for the collective, is as simple or complicated as you want to make it. My first suggestion is to ask your producer friends if they would like to join. It’s even better if they make the similar or complementing music to you. If you don’t know anyone who makes your type of music, then meet some people! Throw out some posts on Facebook, reddit, wherever you know there’s a community of producers. You’ll find people, guaranteed.
A collective’s reach is only as good as it’s participation. You should also outline some duties and responsibilities for being in the collective. Participating in social media, reposting tracks on SoundCloud, publishing DJ mixes, or any other promoting activities should be required of each member. oWhen you add an artist to a roster, make sure that they know what’s expected and are willing to help out and promote. The entire idea of a collective is to cross-promote each other, and if an artist refuses to promote, then they should leave the collective.
The first step into bringing your collective to the net is to create a collective SoundCloud account. Your SoundCloud page will serve as a nexus to connect all the fans of each individual artist member into one page. Your SoundCloud will repost tracks from members, as well as publishing it’s own mixtapes, compilations, DJ mixes, etc.
Roster & links
Some collectives choose to either do their own merchandising or partner with a clothing company to make tees and accessories. Merchandising may be an option for your collective if you have a solid base of supporters or a large enough roster to cover the printing costs. A lot of producers overvalue their brand when it comes to merchandising. Producers often expect that their fans will buy a large amount of merch when that’s often not the case. Really assess the strength of your brand, and the connection to your audience before looking at merchandising opportunities.
Give the username & password to a collective member & have them log in for a day, or a weekend, and share their life. Advertise that “producer-x” is taking over the collective’s Snapchat on your social media to let your fans know. Doing this regularly could create an intimate relationship between your collective an its fans.
What if the entire collective played a show? Or even part of the collective? If your artists live in a close area to each other, get together and talk to local promoters about doing a collective show.
Publish good music often
If you equip all of your music with download gates, evert track becomes extra promotion. By constantly publishing music from the roster, a collective has the chance to rapidly grow its followers with every track. However, fans will only download music if it’s good–make sure that the quality is there, and you are not just spamming fan’s feeds to get a few extra followers.