The best insights and ideas often come from other industries. Here at Pariah Reign, we do a lot of a reading and research to find the best ideas and share them with you. Today, we’ve rounded up 7 of our favorite books. where a lot of our ideas stem from. Enjoy!
Note: Not all of these books are strictly on business, but they all are read in entrepreneurial circles.
The War of Art
The War of Art is amazing. It is a favorite book of many powerhouses in the entrepreneurial world–Tim Ferriss, Seth Godin, Derek Sivers, and more. I also suspect it is the root of ICON Collective’s infamous “Art of Flow” course.
In the book, author Steven Covey introduces the idea of The Resistance, a sinister dark force that prevents creators from making art. The more important or life-changing a project is, the harder The Resistance fights against creators. They don’t want you to win. The best and most successful creators sit down and fight Resistance every day. They aren’t afraid to do the work and accept the good consequences
The 22 Immutable Laws of Marketing
Jack Trout & Al Ries
“Marketing is a battle of perceptions, not of products.” This book is the handbook on building a cohesive marketing and branding strategy. Authors Trout & Ries address that marketing is very rarely about the actual product. Instead, marketing is dependent on the story around a product.
As you turn the pages of the book, you will realize why names like Skrillex and deadmau5 are still #1. You will see why certain early producers dominate sounds. The hidden wireframe holding up the music industry marketing machine will be suddenly revealed.
I remember sitting in my living room in 2014, cruising through podcast episodes of Chase Jarvis Live, when a loud-mouthed, in-your-face entrepreneur crept over the playlist. Little did I know, observing this obnoxious New York Jets fan and hustler would influence my business decisions more than anything.
#AskGaryVee covers an intense amount of ground, from product to marketing to family to management. While not intended for the music industry, this book offers great nuggets of information to tackle problems.
Most people need a map to guide them through life. Linchpins just need a compass. In this masterpiece, Seth Godin outlines a very specific type of person that is vital for success in the music industry. If you are not a linchpin, you don’t have what it takes to make it to the top.
Linchpins are self-driven people, who welcome the unknown. They are jack-of-all-trades, and have many people relying on them. They are extremely useful. Becoming a linchpin is no small task, but this book can guide you on your way.
The 48 Laws of Power
Even if you don’t read this book, get this one thing: “Never outshine the master”. In the industry, it’s easy to get a head and want to dismiss those that came before. Arrogantly burning bridges seems like a right of passage once you reach a certain level of skill. Don’t. If someone is above you in status or power, keep on friendly terms so you can extract as much value from them as possible. Only burn a bridge once there’s nothing to offer on the other side.
There are two types of mindsets: fixed-mindsets and growth mindsets. Your success in life may largely depend on which you subscribe to. Simply speaking, fixed-mindset individuals believe that they are born with a certain level of skill or intelligence. They avoid challenges, because failure reinforces that they don’t have what it takes. Growth-mindset individuals believe that they can always learn and improve. They welcome challenges because they know they will stretch to complete it, or learn something even if they do fail. Fixed-mindsets believe that trying means you’re bad at something. Growth-mindsets believe that trying means you’re going to be good at something. Changing your mindset can change your world.
The Magic of Thinking Big
Why settle for less? Why not shoot for a huge goal right away? It’s often easier to do the impossible because nobody has done it. If you have mediocre goals, you will perform mediocrely to attain them. If you have extraordinary goals, you will perform extraordinary to attain them. Instead of boxing in your potential, dream big, and then back it up with the work.
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