About Sky Stack

Sky Stack is a Boise native & founder of Pariah Reign. Sky has been involved in all aspects the electronic music industry, from being a DJ/producer, record label manager, and entrepreneur.

Should Artists Sell Tickets?

Should artists sell tickets? There's been some heat recently on whether performers should help promote the shows they play at. The argument I've heard most often is, "Well, I'm an artist. Selling tickets is the promoter's job. My job is to perform." This is true. Your job is to perform. But, the most effective people [...]

By | October 10th, 2016|Booking/Events, Career Development, Producer/DJ|0 Comments

Trade Your Passion for Discipline

“Work is finding yourself alone at the track when the weather kept everyone else indoors.  Work is pushing through the pain and crappy first drafts and prototypes.  It is ignoring whatever plaudits others are getting, and more importantly, ignoring whatever plaudits you may be getting.  Because there is work to be done.  Work doesn’t want [...]

By | October 6th, 2016|Career Development|0 Comments

Creatives: You are not what you do

There's a very dangerous thought going around the electronic music scene right now. It's flooding social media and seeping into the minds of young, ambitious creators. The dangerous idea is this: you are what you make, and your entire life should revolve around your art. The culture inside the EDM industry suggests that producers and DJ's [...]

By | September 30th, 2016|Uncategorized|0 Comments

Editorial: In Death, Remember To Live

Today, dance music lost a bright, talented young man. Samisoni Koroitamudu, better known as BIG MAKK, died in a crash earlier this morning. The Dim Mak artist's death is sending shockwaves throughout the electronic music community. Death isn't very common in dance music, with most touring artists being under the age of 30. Hell, electronic music [...]

By | August 29th, 2016|Career Development|0 Comments

Editorial: What I Learned From the New Steve Aoki Documentary

Steve Aoki--famous for rafting over ravers and throwing cake in people's faces--is the recent subject of the Netflix documentary, "I'll Sleep When I'm Dead: The Loud Life of Steve Aoki". The doc trails Aoki's rise to DJ stardom, from hustling in a dingy Los Angeles apartment, to closing down the main stage of Tomorrowland--one of the [...]

By | August 28th, 2016|Uncategorized|1 Comment

Creating a Personal Brand on Your Private Facebook Profile

It seems that the entire music industry is trying to create personal brands--off of their Facebook accounts. I was asked an interesting question last night. "You get a decent stack of likes on each post. How do you create a good private account?" The question sprang out of a Facebook status that I posted last [...]

By | August 22nd, 2016|Social Media|0 Comments

Safe in Sound 2016: Boise – What to Expect

We're excited to announce that we, Pariah Reign, are covering Safe in Sound's stop in Boise! The touring festival, now in it's third year, returns to the Revolution Concert House  on October 19, 2016 to bring in a massive night of bass headliners far and wide. This post will lay out all of the info [...]

By | August 15th, 2016|Uncategorized|0 Comments

Your Biggest Music Marketing Mistake That You Don’t Even Know You’re Making

I attract a crowd, not because I'm an extrovert or I'm over the top or I'm oozing with charisma. It's because I care. -Gary Vaynerchuk If I asked you who you were marketing your music to, you'd probably say something like this: young, hip people, age 18-27, living in Los Angeles, San Fransisco, New York [...]

By | August 13th, 2016|Marketing, Social Media|0 Comments

Should EDM Producers Sell Music?

For most producers: no. Or at least not yet. There always seems to be a huge rush for young producers to make an EP or single for sale. A wave of tunes from apparent nobodies hit Beatport and iTunes every day--and often sit there without a single dime to be made. Here are some reasons on [...]